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4 Reasons CX is Suffering and
5 Things You Can Do About it

Determined person

Something is wrong with CX efforts. Forrester's 2022 Customer Experience Benchmark Study revealed that customer experience (CX) quality in 2022 dropped to pre-pandemic levels following impressive gains made by firms in 2021.

"76% of customers have switched to a competitor after one bad experience."

—Salesforce State of Marketing report

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